I have used this as a short intro, lunch 'n learn to spark ideas how empathy can be used to incorporate design thinking into environments that have constraint as opposed to greenfield.
- Using index cards, we start with everyone creating pictures and draw "How to make toast." This is an ice breaker from gamestorming.com
- Using 1-2-4-ALL from liberating structures we pair up, integrate and remove duplicates. Then pairs pair up. Then foursomes pair up (not always necessary based on group size).
- We took two people from each team to be customers (who LOVE toast), introduced empathy interviewing (search for needs, motivations, wishes, tensions and anxieties). Switch teams. The teams quickly run through each step and add a card naming the emotion above steps where emotion matters.
- Refactor the process for making toast into a story map. Mile Wide, inch deep is key. I introduce this as a hypothesis. Each item that does NOT have an emotion captured should be moved under the left or right cards that DO register emotion. We now have a customer journey of the things that matter most. The rest is detail (possibly even major architectural stuff)
- Close with at least "Did you have fun? What did you learn?"
Brent Barton
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